Week 6 Case Analysis
Read the attached case, the textbook chapters, and watch the videos to be able to analyze the case.
Should the company change the sales approach? Would a hybrid selling orientation be more appropriate? If so, what is the balance and in what part of the sales process is it f2f versus digital? Center your discussion around the stages of the sales process:
The Case Analysis must follow the following guidelines:
The Case Analysis must be in APA format
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